Posts Tagged ‘iOS

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If you use Facebook or Google Apps on your mobile device, you'll be familiar with these companies using a "multi-app" strategy - the use of multiple app to separate out functionality. For example, Facebook has a separate app for Messenger, it's IM functionality, while Google has Hangouts which separates SMS and IM from it's Google+ app. FourSquare has recently adopted this strategy, but has completely missed the point. (more…)

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