Recent reports have shown that organic reach for posts on Facebook is declining as more content competes for space on a user’s newsfeed, together with Facebook wanting businesses to spend money on adverts. There are up to 100,000 factors that can influence whether your post appears on someones newsfeed and the below infographic from Kissmetrics examines the issue.

The best way to improve your organic reach, according to the infographic, is to find better metrics to focus on. Posting at non-peak times, engaging in more open conversation with customers and fans, and engaging with fans in different ways will help increase your reach.