The Wonga Challenge is a Facebook App and mobile website that complements the Channel 5 TV show “Go Hard or Go Home”, which follows 16 members of the British public as they take part in some of the world’s toughest physical endurance races, the challenge of their lives.
The website lets the public sign-up and track their own challenge, in an attempt to inspire over 100,000people to get up, get active and challenge themselves to do something they’ve never done before.
Date: 13 / 01 / 2014
Client: WDFC SA
Author: Niraj Shah