The Facebook Ad specifications have changed since we last posted the specifications, but luckily WebpageFX has compiled infographic with the latest specification and dimensions. There are currently ten types of ad units you can use on Facebook, all of which have been detailed below. (more…)

Recent reports have shown that organic reach for posts on Facebook is declining as more content competes for space on a user's newsfeed, together with Facebook wanting businesses to spend money on adverts. There are up to 100,000 factors that can influence whether your post appears on someones newsfeed and the below infographic from Kissmetrics examines the issue. (more…)

With the release of Graph API v2.3 back in March 2015, Facebook also announced the depreciation of a few of social plugins, including the Like Box Social Plugin. This frequently used plugin will stop working on June 23rd 2015, and as a result, you'll need to upgrade to the newer Page Plugin. (more…)

Back in August, Facebook announced two changes to it's Platform policy, which come into affect on November 5th 2014. The main change to Facebook Apps is the removal of Like-gating (or Fan-gating). Many apps and fan pages use it to show different content to fans and non-fans, or to hide a specific content (e.g. competitions, voucher codes etc) to non-fans. (more…)

Did you know that having a custom cover photo on your Facebook Page can help you improve your likelihood of success, increase likes for your page and increase engagement? That's exactly what 99designs has found after conducting a survey on small business owners. (more…)

Contests are a good way of increasing engagement and Likes for your Facebook Page, especially with the Holiday season approaching. Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form (embedded below). (more…)

With the release of Graph API v2.1 last week, Facebook has also announced two changes to it's Platform Policy, which goes into affect on November 5th 2014. One of the changes is a major change that affects brands and companies that rely on Like gated application to increase their fan base. The new Platform Policy now prohibits developers from incentivising users to use social plugins or the use of  "likegates" to hide content. (more…)

Facebook contests are governed by a number of rules that are designed to protect users and prevent spamming. You may have seen a posts on your timeline prompting you to share a page to win something, or even your friends tagged in a promotional image - both of these are not allowed according to Facebook's competition rules. (more…)

Since Facebook announced a design update to Pages, there has been a lot of questions about how it will affect page tabs, fans and marketeers. Luckily, Facebook has now answered the top 5 pressing questions. (more…)

Facebook has responded to the developers and marketeer's concerns about the missing App tabs on the recent Page redesign announcement by releasing a new screenshot. The new screenshot reveals an "Apps" section on the left-side column with the familiar App Tab images. (more…)