Twitter's verified account have been around for years, usually reserved for celebrities and popular brands and other important accounts. Twitter now allows other types of accounts to be verified too, including music, television, film, fashion, government, politics, religion, journalism, media, sports and business accounts. This infographic from SurePayroll provides a handy guide to the application process. (more…)
Hashtags are used on most social networks these days, but the rules for using them vary across the networks. For example, using one or two hashtags on Twitter can boost engagement two-fold. On Instagram, engagement with the number of hashtags you use. This infographic from Quick Sprout explains it all. (more…)
If you work in social media, at some point you would have needed to upload images to your profile - whether it was setting up a Facebook page or a Pinterest account. The sizes of images vary from network to network, which is why this detailed cheat sheet, courtesy of Prohibition PR, has you covered for all the major networks. (more…)
If you're having trouble getting conversions from Twitter, the 12 tips in this infographic from Hubspot can help you out. For example, did you know that adding an image to your tweet will lead to 18 percent more click-throughs, 89 percent more favourites and 150 percent more retweets than text-only tweets? (more…)
There is no guarantee that your Facebook or Twitter adverts will generate good return on investment, but with this handy infographic, you can make sure you are maximising your chances. The four-step guide walks you through the do's and don'ts of creating adverts on Facebook and Twitter, and was published by Ampush, a Facebook Strategic Preferred Marketing Developer (SPMD). (more…)
As far as Social Media Campaigns go, they can sometimes back-fire on the company or brand. Over the past few years, there has been a number of instances when things have gone bad. More recently, We've seen a new initiative by Barclays Bank called "Digital Eagles" promoted on Facebook, which doesn't appear to be going as planned. (more…)
